MAVERICKS AND SPURS TAKE DIFFERENT MARKETING APPROACH

          The separate marketing campaigns of the Spurs and
     Mavericks is examined by Glen Fest of ADWEEK.  The Spurs
     "are relying on a potpourri of big-name stars like center
     David Robinson to sell hope that the 1996-97 season still
     has playoff potential."  Seven new TV spots from San
     Antonio's Sosa, Bromley, Aguilar Noble & Associates, star
     six Spurs, "showing their easygoing camaraderie and strong
     beliefs" that this season "can still be salvaged."  The
     spots compliment a retail component of Sosa's "I Love the
     Spurs" campaign that includes ticket specials and game
     promotions via radio, print and outdoor ads.  The Mavericks,
     "without a Robinson to save the day," is "emphasizing
     atmosphere for the more casual fan."  Newspaper ads
     concentrate on special ticket packages, and "kids are more
     likely to see the team's new mascot, 'Mavs Man,' in local TV
     promos than the team's players" (ADWEEK, 2/17).