Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

2.18.1997

          Indianapolis-based athletic footwear and sportwear
     retailer Finish Line has named Spike/DDB its ad agency. 
     Billings were "estimated" at $5-8M (N.Y. TIMES, 2/18).
     ...U.S. Golf & Entertainment is among the IPOs scheduled for
     this week listed by USA TODAY.  The expected opening price
     is $5/share (USA TODAY, 2/17)....Chevrolet ran a full-page
     ad in USA TODAY Monday congratulating Jeff Gordon on his
     Daytona 500 victory (USA TODAY, 2/17)....Nicklaus Golf
     Equipment "rolls nationally" March 1 with a 30-minute
     infomercial produced by Infinity of L.A..  Western Media,
     L.A., will handle the buying of more than 1,000 airings on
     The Golf Channel and on local broadcasts and RSNs (BRANDWEEK
     NEWSWIRE, 2/17)....NCAA Football USA ran a full-page ad in
     USA TODAY promoting the new program (USA TODAY, 2/17).

PREVIOUS GEORGE JETSON HAS WON THE TOSS AND ELECTED TO SERVE NEXT SKI OPERATORS LOOK TO BRING WOMEN BACK TO THE SLOPES

SPONSORED CONTENT

ADDITIONAL SECTIONS

PODCASTS

SBJ Morning Buzzcast: May 6, 2024

May 6, 2024

Takeaways from a big sports weekend including The Kentucky Derby and F1's Miami Grand Prix; Caitlin Clark's WNBA preseason debut; a new RSN set to form in Chicago.

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

May 1, 2024

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

April 23, 2024

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

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