Nielsen Media Research and AOL have concluded a joint
study on TV viewing behavior in AOL subscribers' homes,
according to AD AGE. The study, based on research of more
than 5,000 homes and with 262 with AOL access, shows that
AOL "subscribers spend 15% less time per day watching TV
than the average U.S. TV viewer." According to the results,
AOL users spend seven hours less per week watching TV than
the U.S. average (AD AGE, 2/3).
ONLINE NEWS & NOTES: In San Antonio, David King reviews
the Web site for The Sporting News. King: "No, the Sporting
News isn't going to win any design awards. But it will win
fans with its content and its special features" (SAN ANTONIO
EXPRESS-NEWS, 2/1)....A wrap-up of Super Bowl sites on the
World Wide Web was featured by Mary Huhn of the N.Y. POST.
Superbowl.com drew nine million page views and the site took
in 10.2 million hits on Super Bowl Sunday alone. Huhn notes
it "fared particularly well because of the heavy off-line
promotion." Other Super Bowl sites: Yahoo's Super Bowl site
linked traffic to SportsLine USA. On the Thursday before
Super Bowl, SportsLine received 175,000 visits, the site's
highest ever for SportsLine. MSNBC received 1.5 million
hits to its Super Bowl pages on Sunday (N.Y. POST, 2/2).
