TUNA INKS DEAL WITH CASUAL MALE BIG & TALL

          Bill Parcells has signed on as spokesperson for MA-
     based Casual Male Big & Tall stores, a clothing chain of 441
     stores in 45 states, according to Richard Wilner of the N.Y.
     POST.  The two-year deal will include print, radio, direct
     mail and outdoor advertising.  Wilner adds that if signed by
     the Jets, Parcells will "instantly become one of the most
     high-profile sports personalities in a town that loves it
     sports celebrities" and could expect to double his annual
     salary with his endorsement deals (N.Y. POST, 2/3).
          DANNY BOY: In Orlando, Barry Flynn reports that Heisman
     Trophy winner Danny Wuerffel "plans to close an agreement
     early next week" to represent SunTrust Bank Central Florida
     in contracts with some of the bank's "high-end customers." 
     Wuerffel will make personal appearances for the bank's
     capital-planning group.  Wuerffel has chosen Atlanta sports
     agent Mike Moge to represent him (ORLANDO SENTINEL, 1/1).