The N.Y. DAILY NEWS' Mitch Lawrence reported that Larry
Bird will take over as Celtics' GM by the June draft (N.Y.
DAILY NEWS, 2/2)....Heat President of Business Operations
Jay Cross was profiled in the MIAMI HERALD. Cross, who was
originally the team's arena consultant, on his new job: "It
wasn't possible to segregate the arena development from the
marketing of the team. Now, we have merged the two together
so we can operate as one entity" (MIAMI HERALD, 1/31)....The
Brewers' public sale of game-worn apparel sold 130 jerseys,
74 warmup jackets and 51 batting helmets, bringing in an
estimated $30,000-35,000 (MILWAUKEE JOURNAL SENTINEL,
2/2)....The Bucs said Friday that a report in Sports
Illustrated which indicated the team had switched their logo
to a skull and crossbones is incorrect. The team has been
looking at changing its logo and uniforms, but nothing is
finalized yet. The team has said it will unveil its new
look this spring (TAMPA TRIBUNE, 2/1)....The Lightning
introduced their alternate third jersey. It will be worn
six times this season. The jersey has the same color scheme
as the regular jerseys, except it will have yellow streaks
of lightning on the lower sleeves (ST. PETERSBURG TIMES,
1/31)....According to a report in the WASHINGTON POST, the
Kings, Mighty Ducks, Penguins and Canucks are all
considering new uniform styles (WASHINGTON POST, 2/2).
