Sponsorships Advertising Marketing

PINNACLE/NHL FANTASY SETS NEW ATTENDANCE RECORD

1.31.1997

          Upwards of 35,000 fans attended the Pinnacle/NHL
     FANtasy during All-Star Weekend in San Jose compared to
     30,000 in Boston for the '95-96 event, according to NHL
     Manager/Corporate Communications Tracey Cohen.  Pinnacle's
     title sponsorship for the NHL FANtasy runs through next
     season's All-Star game in Vancouver and then is up for
     renewal.  Pinnacle Brands Manager/Marketing Promotions Kevin
     Picone: "San Jose was a great city.  They did the best they
     could do. ... Overall, it was a success" (THE DAILY).

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