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XEROX AND AT&T SECURE DEALS WITH CBS FOR NAGANO GAMES

CBS has inked ad deals for the '98 Winter Games in Nagano with AT&T and Xerox for a combined $50M, according to Langdon Brockinton of INSIDE MEDIA. Ad agency sources tell Brockinton that with 13 months before the start of the Games, CBS has "already sold about" 70% ...

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