Marvel Entertainment has formed a new unit, Marvel
Enterprises, to manage the company's trading card and youth
sports and entertainment businesses as well as its online
content properties and interactive software ventures. Scott
Marden, formerly VP/Dir of Marvel Entertainment and CEO of
Marvel Interactive, will be President & CEO of the new unit
(AD AGE ONLINE, 1/14)....The LPGA has entered into a
licensee partnership with Northland Cranberries,
manufacturer of the Northland brand 100% juice cranberry
blend products. The deal makes the Northland juice line the
"Official Juice of the LPGA" (LPGA)....Goody's Headache
Powders and Pain Relief Tablets will serve as the Official
Pain Relievers of NASCAR for another three years (NASCAR
Online)....Fotoball USA has renewed its retail licensing
agreement with MLB Properties for a three-year period. The
company's Negro Leagues Baseball license agreement with MLBP
was also renewed through '97 (Fotoball)....Coca-Cola plans
to introduce a grapefruit-flavored soda later this year
(WALL STREET JOURNAL, 1/14).
