CHAMPION JOINS WITH CHAMPS AND FOOT LOCKER FOR NBA PUSH
Champion is teaming with Champs and Foot Locker for a
product exclusive on reversible home/away NBA replica
jerseys, assisted "by a rare product-specific ad campaign"
from Champion," according to Terry Lefton in BRANDWEEK. The
initial TV work from Champion agency TBWA Chiat/Day will
star Sonic Gary Payton and the $2M campaign breaks after the
All-Star game, and will run for the rest of the regular
season. The initial shipment of jerseys will include 15
different players' names, "with more likely to be added in
the fall." Lefton adds the jerseys allow Champion to
"squeeze the last bit of life out of its NBA on-court
apparel licensing exclusive" (BRANDWEEK, 1/13 issue).
SPARE CARD: Affinity card-issuer First USA and Strike
Ten Entertainment, a new trade organization for the $5B
bowling industry, "are close to a deal" that will produce a
credit card aimed at bowling's 52 million annual
participants (BRANDWEEK, 1/13 issue).