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Volume 24 No. 156
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DON GIBSON JOINS BASKETBALL HALL OF FAME MARKETING EFFORT

          DON GIBSON was named Exec VP/Marketing & Development
     for the Basketball Hall of Fame.  Gibson, who spent seven
     years at MLB where his duties included licensing and
     corporate sponsorship, will develop a new 100,000 square
     feet facility, events and corporate sponsorships, and grow
     the Springfield, MA-based Hall's licensing program.  The new
     facility is due to open in late '98 or early '99.  Gibson: 
     "We're looking to make the Hall more international and serve
     every constituency" (Terry Lefton, BRANDWEEK, 1/13 issue).