Ads airing during Super Bowl XXXI will "be sprinkled
with more celebrities (both dead and alive) than an Academy
Awards broadcast," according to Dottie Enrico in USA TODAY.
USA TODAY begins to preview Super Bowl spots, and today
looks at a 60-second Nike ad called "Lil' Penny's Super Bowl
Party." In the ad: Tiger Woods; Ken Griffey Jr.; "Jerry
Maguire" star Jonathan Lipnicki; Jackie Joyner-Kersee and
Michael Johnson; model Tyra Banks and Gabrielle Reece.
"Space Jam" director Joe Pytka directs the Wieden & Kennedy
spot. Cindy Crawford will appear in Super Bowl ads for
PepsiCo and Cadillac, while Shaquille O'Neal will star in a
BBDO PepsiCo spot. About half of the game's viewers,
depending on where they live, will see two ads for Coca-
Cola's new drink "Surge," while the other half will see
Diet Coke promo spots (USA TODAY, 1/13).
SHRED THE CHEESE? In Boston, Chris Reidy writes that
Pro Player President Doug Kelly estimates a Super Bowl
victory by the Patriots would mean an additional $5M in
retail sales, while a Packers win could mean $6-8M (BOSTON
GLOBE, 1/12)....The Packers will wear their green jerseys in
the Super Bowl (CHICAGO TRIBUNE, 1/13)....Luther Vandross
will sing the national anthem (USA TODAY, 1/13).
