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FRONT OFFICE BLUES IN ST LOUIS: QUINN AND KEENAN FIRED

          Blues Chair Jerry Ritter fired team President Jack
     Quinn and GM/Coach Mike Keenan, citing "budgetary and
     strategic factors, our team's indifferent performance on the
     ice" and "a dramatic drop in home attendance," according to
     Bill Coats of the ST. LOUIS POST-DISPATCH.  Quinn had been
     with the team's front office since '83, and has been offered
     a job as a consultant.  Mark Sauer, former Exec VP and CEO
     of the MLB Cardinals and most recently President of the
     Pirates, was named as the Blues' new President & CEO.  Coats
     reports that fans were staying away from the Kiel Center "in
     alarming numbers" and "voicing growing discontent" on the
     team's performance.  The team's attendance was 19,489 in
     '94-95 but was down to 15,991 so far in '96.  Only two of
     the team's 16 games so far this year at Kiel Center sold out
     (ST. LOUIS POST-DISPATCH, 12/20).  Ritter: "We were having a
     dramatic change in the attitude of the loyal fans that we've
     developed over 30 years.  They were slipping away.  That was
     just not acceptable.  It's intolerable for us to lose this
     fan base."  Ritter, a former Anheuser-Busch Exec, and Blues'
     Chair for five months "decided last Friday that a change had
     to be made," despite the fact that Keenan has four years
     left on his contract with the team for around $7M. Quinn has
     three years left on a contract that pays him an estimated
     $300,000 per year (ST. LOUIS POST-DISPATCH, 12/20).  Sauer:
     "This is a franchise that has had a rich track record of fan
     support.  There's no reason we can't resuscitate that very
     quickly. ... I'm going to look at every aspect of the
     organization ... It's not just what we do for the balance of
     this year" (ST. LOUIS POST-DISPATCH, 12/20).
          MIGHTY QUINN:  Quinn, on his dismissal: "There is
     absolutely not an ounce of bitterness."  But Quinn added he
     "was surprised."  The POST-DISPATCH's Tom Wheatley writes
     Quinn "was a controversial and often confrontational force
     ... [but] he took the high road out of office Thursday" (ST.
     LOUIS POST-DISPATCH, 12/20).  Columnist Bernie Miklasz, on
     the Blues' "fiasco," writes Quinn, "who did so many worthy
     things to grow hockey's popularity and status in St. Louis,
     pushed too hard and too far.  The constant increase in
     ticket prices, the move to pay television  ... Quinn is a
     superb sports executive, but, like many of us, he needed
     someone to whisper in his ear: 'Jack, back off.  Don't do
     it.  Bad move'" (ST. LOUIS POST-DISPATCH, 12/20).

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