Nike is "expected" to drop the "Sister Slope" campaign
it developed around Olympic-medal-winner Picabo Street, due
to an injury that has left her sidelined for "at least" six
months, according to AD AGE. Nike said Picabo "remains an
integral part of its women's sports and 1998 Olympic
marketing plans" (AD AGE ONLINE, 12/9).
SKIING NEWS & NOTES: At Ski Industry Week 1996, Aspen
High School students told ski company execs that the sport
"leaves teenagers cold," according to Penny Parker of the
DENVER POST. 17-year-old Ryan Elston: "The ski industry
doesn't seem like it cares about younger people. Skiing is
for older people. Extreme skiing, you get more air and it's
younger." Student Lindsy Thornburg: "The clothes and
attitude in snowboarding is different. It's the cool thing
to do. I like riding for myself and with my friends. I
stopped skiing because it wasn't fun" (DENVER POST, 12/6).
....After operating losses of $56M in '95 on sales of $400M,
Head-Tyrolia-Mares (HTM), the Austrian sports equipment
maker, will post a small surplus this year and a profits of
$15M in '97 (FINANCIAL TIMES, 12/7).
