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Volume 25 No. 30
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MARKETPLACE ROUND-UP

          NASCAR Winston Cup Champ Jeff Gordon has been named the
     True Value NASCAR Man of the Year (NASCAR). Gordon also
     appeared on the "Rosie O'Donnell Show" on Friday.  Gordon,
     who worked with Tom Cruise on "Days of Thunder," brought
     Cruise's hot pink racing shirt and other memorabilia to
     O'Donnell (PEOPLE ONLINE, 12/7-12/8)....Reggie Jackson is
     promoting Hi 5 gourmet dog biscuits.  Reggie's agent, Matt
     Merola, claims Reggie did it for free for the daughters of
     ex-Yankee teammate Fran Healy, who owns the dog snack
     company (N.Y. POST, 12/7)....Space Jam finished fourth at
     the box office this weekend grossing $4.4M for a total gross
     of $73.2M.  The soundtrack placed fifth for November 25-
     December 1 (N.Y. TIMES, 12/9)....In New York, Paul Tharp
     profiles Pepsi's CEO Roger Enrico.  Tharp: "Getting Snapple
     and its important sports beverage Gatorade is just the
     surprise bomb that Enrico would relish dropping on Coca-
     Cola" (N.Y. POST, 12/8).