Sponsorships Advertising Marketing

NBC SPORTS AND SEARS FAST BREAK WITH NBA SWEEPSTAKES PROMO

9.11.1996

     NBC Sports and Sears will offer the chance to win an all-
expense paid trip for two to the NBA Conference Finals and the
NBA Finals through the "Two for Two Championship Sweepstakes."
This promo utilizes the "NBA on NBC" theme, and is part of an
effort by NBA Sports and Sears to further develop elements of the
"NBC Sports Presents Shops" in Sears' 800 stores.  To support the
"Two for Two" program, Sears will provide sweepstakes-specific
POP materials and a full page will be devoted to NBC Sports'
merchandise and the sweepstakes in the Sears ad circular during
the week of September 29.  The program also get TV exposure
during NBC Sports programming and NBC's weekday daytime
programming.  The promo runs from September 29-October 27 (NBA).

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