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Volume 24 No. 113
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EMMITT AND CAL KICK OFF STARTER FALL TV AD CAMPAIGN

     Starter has introduced a new series of TV spots with Emmitt
Smith and Cal Ripken, Jr.  The 30-second spots, produced by Tool
of North America, are set in Starter's "futuristic state-of-the-
art" research lab with "athlete technicians" testing and
inspecting Starter garments.  The Smith spot began airing
nationally last week and the Ripken spot, currently seen
regionally, will air nationally during the World Series
(Starter).