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Volume 24 No. 155

Sports Media

     Don Mitzner, President of Group W Satellite Communications,
was interviewed in BROADCASTING & CABLE.  Mitzner was asked
during the Q&A about Fox/Liberty's bid for team rights to the
Bullets, Caps, and Orioles, now held by Westinghouse-owned HTS.
Mitzner said they "had a number of opportunities and
capabilities," with the situation, adding, "That issue is not
over, and we have a number of things that we are evaluating right
now."  On Group W's commitment to RSNs, Mitzner said with HTS and
the Midwest Sports Channel, "we've tried to put together a little
broader sports presence because of the tremendous skill that we
have with Group W sports marketing and our ability to sell
advertising time. ... We're stepping back and saying: What makes
sense?  What do we do with those businesses?  How do we leverage
them within CBS sports organization?" (B&C, 8/26).

     In Washington, all-sports WTEM-AM was bought by Dallas-based
Chancellor Broadcasting.  Chancellor owns all-sports stations in
Cincinnati and Minneapolis and paid $375M for Colfax
Communications, WTEM's previous parent (WASHINGTON TIMES,
8/27)....Bantam Doubleday Dell Publishing Group will publish "The
Magnificent Seven," an authorized look at the U.S. Women's
gymnastics team by Nancy Kleinbaum.  It will be in stores next
month (RICHMOND TIMES-DISPATCH, 8/27)....The N.Y. TIMES' Richard
Sandomir reviews, "The Brooklyn Dodgers: America's Original
America's Team," to be aired on ESPN starting tonight.  Sandomir
calls the series "elegant, intelligent, evocative film" (N.Y.
TIMES, 8/27)....Former goaltender Chico Resch was named an
analyst for Devils telecasts on SportsChannel
(SportsChannel)....The new publication, Conde Nast Sports for
Women, was delayed until the fall of '97 (AD AGE, 8/26 issue).

     TNT's new $20M-plus promo for its NFL coverage "revs up this
week" and will include a "mix of image and tune-in sports linked
by splashy, Hollywood-like production values," according to Jeff
Jensen of AD AGE.  The first of 17 spots began on TNT and other
TBS networks last week.  Other facets of the in-house campaign
include an outdoor transit campaign, radio spots in top 25
markets, and national and local print ads.  The spots are a
"departure from last year's campaign, which focused on football's
... physical elements."  TNT Senior VP/Marketing Scot Safon:
"What we're trying to do is create mini-movies with our NFL
promos" (AD AGE, 8/26 issue).  TNT will team with NFL Films for
two fall specials: "Football America" and "NFL Head Coach: The
Man Behind the Men" (CABLE WORLD, 8/26 issue).

     College football opened over the weekend and Saturday's
ABC's coverage of the Pigskin Classic featuring BYU and Texas A&M
earned a Nielsen preliminary overnight rating of a 4.0 and 12
share.  Top markets: 9.8/23 in Houston; 7.8/19 in San Antonio;
7.6/20 in Dallas.  Saturday's MLB telecast on Fox drew a 3.5/10
share, with a 11.2/28 in Atlanta; 7.0/17 in Houston; 8.9/32 in
Seattle.  On Sunday, ABC's Kickoff Classic featuring Penn State-
USC gained a 5.2 rating/14 share.  Top markets: 7.8/20 in L.A.,
8.4/21 in Philadelphia; 8.1/21 in Pittsburgh (Nielsen Sports
Marketing).