Sports Media

NBC'S NFL PREGAME SHOW TO SPLIT AD TIME WITH AFFILIATES

8.23.1996

     The expanded "NFL on NBC" pregame show will be an hour this
season, but only the last half-hour will get a Nielsen rating.
NBC's affiliates, who gave up the 12:00-12:30pm ET slot for the
expanded show, will get to sell local ads in "that half-hour
while NBC Sports sells national commercials in the second half
hour" (Rudy Martzke, USA TODAY, 8/23).

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