Leagues and Governing Bodies

NASCAR ROARS ON BROADWAY: MARKETING OFFICE OPEN IN NYC

8.21.1996

     In a move to "further enhance its marketing efforts ... with
a full-time sponsorship sales effort," NASCAR announced it will
open an office in New York City, effective October 1.  The
office, located at 375 Park Avenue, will be supported by the
organization's Daytona Beach-based marketing department.  NASCAR
is working with Cleveland-based executive search firm, TeamWork
Consulting, to recruit a senior sponsorship sales exec to head
the New York office.  The location is also headquarters for
Pilson Communications President, Neal Pilson, a NASCAR consultant
(NASCAR).

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