Sponsorships Advertising Marketing

SUPER AD SALES FOR SUPER BOWL XXXI

8.12.1996

     This year's Super Bowl "could be one of the fastest-selling
ad buys ever," according to USA TODAY.  With more than five
months to go before the game, media experts say Fox TV has fewer
than 10 in-game spots still available for sale.  Fox is expected
to sell 55-60 30-second national ad spots during the game at
$1.2M to $1.3M per spot.  First quarter slots cost "slightly
more."  "Notably absent" from the Super Bowl ad roster is
McDonald's, which declined to comment (Dottie Enrico, USA TODAY,
8/12).

PREVIOUS REEBOK'S EMMITT CAMPAIGN A HIT WITH YOUNG CONSUMERS NEXT WHAT ME, WORRY? NIKE STARS UNMOVED BY SWEAT SHOP ALLEGATIONS

SPONSORED CONTENT

ADDITIONAL SECTIONS

PODCASTS

SBJ Morning Buzzcast: May 6, 2024

May 6, 2024

Takeaways from a big sports weekend including The Kentucky Derby and F1's Miami Grand Prix; Caitlin Clark's WNBA preseason debut; a new RSN set to form in Chicago.

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

May 1, 2024

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

April 23, 2024

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1996/08/12/Sponsorships-Advertising-Marketing/SUPER-AD-SALES-FOR-SUPER-BOWL-XXXI.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1996/08/12/Sponsorships-Advertising-Marketing/SUPER-AD-SALES-FOR-SUPER-BOWL-XXXI.aspx