The following charts from Sponsorship Research Int'l USA
show trends in fan interest in MLB over the past year.
NOTES: FAN INTEREST = interest of five or better out of ten (ten
being highest). MAX FANS = interest of 10 out of 10. MLB had
the highest gain of fans in each sport over the one year period.
SRI notes with fan interest returning and Anheuser-Busch the only
"dominant" sponsor, MLB is a solid opportunity for sponsorship.
Fans interest based on 3,000+ respondents. Sponsor index based on
1,462 for 2nd quarter '96 and 3,597 for 2nd quarter '95 (THE
DAILY).
1QT 2QT 3QT 4QT 1QT 2QT
FAN INTEREST '95 '95 '95 '95 '96 '96
MLB max fans avg. 14% 13% 13% 16% 13% 16%
MLB fans avg. 47 44 46 56 53 56
FAN INTEREST 2QT 2QT +/- MAX FANS 2QT 2QT +/-
EVENT '96 '95 % EVENT '96 '95 %
Olympics 73% 67% 6% NFL 30% 27% 3%
NFL Football 67 61 6 Olympics 24 20 4
MLB 56 44 12 NBA 16 15 1
College Football 51 48 3 MLB 16 13 3
NBA Basketball 51 45 6
COMPANIES ID'D AS MLB SPONSORS 2QT 2QT +/-
'96 '95 %
Anheuser-Busch 10% 11% -1%
Nike 6 3 2
Miller Brewing 4 3 1
Coca-Cola 4 4 -
