Menu
Sponsorships Advertising Marketing

NIKE TO JACKSON: RUN, JEESE, RUN -- AWAY, PLEASE

     Nike "rebuffed" attempts by Rev. Jesse Jackson to tour one
of its Indonesian shoe factories, saying it didn't want to give
him a "bully pulpit" to attack the company.  Jackson is visiting
the country to examine the working conditions in foreign
companies.  Nike's rejection "contrasted sharply" to the response
of Reebok, which flew an executive to Jakarta to give Jackson a
factory tour.  In a letter, Nike's int'l trade counsel, Brad
Figel, said the company allow "unbiased observers" to visit its
facilities frequently.  Figel continued, "Unfortunately, our
previous experience with the Rainbow Coalition leads us to
believe that your visit would lack that unbiased approach"
(AP/RICHMOND TIMES-DISPATCH, 7/21).  BUSINESS WEEK visited
factories run by Nike's Taiwanese, South Korean and Indonesian
subcontractors.  Despite some improvement, Nike "still has a long
way to go before it lives up to its stated goal of providing a
fair environment for all."  Mark Clifford notes, "Although Nike's
image is that of an on-the-edge rebel that likes to tweak
authority, it has not challenged the Indonesian government.  As
rumblings from workers grow louder, Nike would do well to be as
much of a trendsetter in labor as it is in footwear fashion"
(BUSINESS WEEK, 7/29).

SBJ Morning Buzzcast: May 10, 2024

Start your morning with Buzzcast with Austin Karp: A very merry NFL Christmas on Netflix? The Braves and F1 deliver for Liberty Media investors; the WNBA heads to Toronto; and Zelle gets in on team sports sponsorship.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1996/07/23/Sponsorships-Advertising-Marketing/NIKE-TO-JACKSON-RUN-JEESE-RUN-AWAY-PLEASE.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1996/07/23/Sponsorships-Advertising-Marketing/NIKE-TO-JACKSON-RUN-JEESE-RUN-AWAY-PLEASE.aspx

CLOSE