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The Back Of The Book

OLYMPIC RATINGS: PRIME TIME NUMBERS FOR FRIDAY AND SATURDAY

     The following are preliminary overnights from Nielsen Sports
Marketing for NBC's prime-time coverage of the Atlanta Games.
The Friday rating is for the Opening Ceremony, while Saturday is
for 7:30-12:00 pm EST.
     NOTE:  Since these numbers are preliminary, they may not
match later numbers released from the networks or reported by
other news outlets (THE DAILY).
                  FRI      SAT                   FRI      SAT
     MARKET     RTG/SHR  RTG/SHR   MARKET      RTG/SHR  RTG/SHR
     ATLANTA    47.1/6824.1/41     MILWAUKEE   27.0/47  19.4/40
     BALTIMORE  20.0/37  17.1/34   MINNEAPOLIS 21.9/43  15.3/35
     BOSTON     25.3/43  18.5/36   NEW YORK    27.8/44  18.6/36
     CHICAGO    29.2/50  19.9/38   ORLANDO     32.4/54  25.8/44
     CINCINNATI 27.1/51  18.1/37   PORTLAND    22.6/42  21.1/45
     CLEVELAND  21.1/37  18.2/35   PHILADEL.   28.1/46  18.0/33
     CHARLOTTE  21.7/39  15.5/30   PITTSBURGH  25.3/43  15.6/31
     WASHINGTON 29.8/37  21.2/39   PHOENIX     25.8/46  21.1/41
     DETROIT    30.2/50  21.5/42   SAN ANTONIO 23.6/39  21.2/37
     DALLAS     21.1/36  21.1/37   SAN DIEGO   26.9/47  20.1/42
     DENVER     22.3/43  17.7/40   SEATTLE     23.0/43  17.2/36
     HOUSTON    21.0/36  16.9/32   SAN FRANCIS.25.9/49  21.7/46
     HARTFORD   25.6/43  16.9/34   ST. LOUIS   25.9/47  22.1/47
     INDIANAP.  24.7/43  18.2/36   SACRAMENTO  31.4/56  23.9/50
     KANS. CTY  22.2/41  18.0/33   TAMPA       29.5/52  21.3/39
     L.A.       29.1/53  25.1/49   WEST PALM   27.7/46  17.6/33
     MIAMI      27.9/45  15.2/28   CROSS MKT   27.0/46  19.9/39

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