AIR ON THE AIR: CNN PROFILES JORDAN'S "COMPETITIVE EDGE"

     CNN's final "Competitive Edge" segment on Friday's
"Moneyline" looked at Michael Jordan, whose "charm and integrity"
has made him "a global celebrity and the highest paid pitchman in
sports history."  Univ. of Chicago economist Allen Sanderson:
"You can hike any mountain in the United States and probably in
Tibet and still find some kid wearing a 23 jersey.  It's a Babe
Ruth, it's Elvis, it's Michael Jordan -- that's about it."  As a
footnote to their piece on Greg Norman, "Moneyline" noted Norman
has another venture, Visual Edge Systems, that will offer
simulated one-on-one golf lessons with Norman.  The start-up has
filed with the FTC to sell $6.6M worth of stock.  Norman's take
is $3M over three years plus 7% ownership (CNN, 6/28).