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Volume 24 No. 156

Sports Media

     Snow Summit Mountain Resort in Big Bear Lake, CA, will host
the inaugural Winter X Games, to be held January 30-February 2,
'97.  ESPN and ESPN2 will each televise eight hours from the
Games. ESPN2 will re-air all telecasts and ESPN International
will distribute the Games worldwide.  Jack Wienert will serve as
Exec Dir of the Games -- the same post he holds for the summer
event   (ESPN).

     Westinghouse has purchased Miami-based news company,
TeleNoticias, and will launch a 24-hour Spanish-language new
channel in the U.S. later this year (NEWSDAY, 6/28)....In Tampa,
Doug Carlson comments on Peter Vecsey's analysis during TNT's NBA
Draft coverage.  Carlson notes Vecsey "was wrong nearly every
time he opened his mouth," and finally refers to him as "Peter
Guessy" (TAMPA TRIBUNE, 6/28). ...Prime Sports and the Jazz
agreed to a multi-year deal allowing the RSN to carry 25 live
Jazz games beginning next season (Prime Sports)....Professional
Sports Publications will publish a college football conference
magazine for both the Big 12 and the WAC this fall. PSP is also
selling ad packages for both magazines (PSP).....INTERACTIVE WEEK
notes Management Plus, the agency for Shaquille O'Neal, "shut
down" his site on the Microsoft Network two months ago in part
due to MSN's decision to move its online service to the World
Wide Web.  Management Plus's Bruce Binkow: "We just decided that,
if we were moving to the Web anyway, the SportsLine would be a
better fit for us" (INTERACTIVE WEEK, 6/24 issue).  Leonard
Armato, Chair & CEO Management Plus Enterprises, on O'Neal's
SportsLine site: "Shaq has now embraced the global culture of the
internet, which is something that has exploded and the great
people in America are doing it and Shaq has joined them.  Bill
Gates is doing it.  All the people, I think, with foresight in
this world are now saying that the internet is the place to be"
("Bloomberg Business News," 6/28)....NBC's coverage of the U.S.
Diving and Track and Field Trials last weekend had a 4.7
rating/15 share, up 24% from the two-day average in '92
(NBC)...THE SPORTING NEWS' "Fly" notes rumors of NFL Commissioner
Paul Tagliabue bringing CBS Sports back to the NFL TV package by
giving them a Sunday night schedule and having TNT and ESPN split
Thursday night games (TSN, 7/1 issue)....Spurs TV broadcaster
Dave Barnett joins ESPN (SAN ANTONIO EXPRESS-NEWS, 6/28).
     CORRECTION: CBS has not signed on with PPG, Inc. to telecast
Senior skiing's, "MCI's Downhill Challenge," as was reported
Wednesday.  PPG is in negotiations with all networks regarding
the event.  THE DAILY regrets the error.

     NASCAR and "Winston Cup Scene" a publication on the Winston
Cup division, announced a licensing alliance that includes new
names for both weekly and monthly publications, and editorial and
promotional contributions to NASCAR Online and CD-ROM projects.
Effective this week, the weekly "Winston Cup Scene" magazine will
be renamed "NASCAR Winston Cup Scene," and the monthly "Winston
Cup Illustrated" will be called "NASCAR Winston Cup Illustrated."
NASCAR and "NASCAR WInston Cup Scene" will team with Starwave and
ESPN to develop a "NASCAR Winston Cup Scene" section on NASCAR
Online. NASCAR and "NASCAR Winston Cup Scene" will develop a
"NASCAR Winston Cup Scene" year in review CD-ROM (NASCAR).

     In Houston, Mike McDaniel compliments HBO's Wimbledon
coverage, adding Billie Jean King, Martina Navratilova and Mary
Carillo "have proved to be a terrific broadcasting trio" (HOUSTON
CHRONICLE, 6/28).  NBC begins 34-hours of Wimbledon coverage
tomorrow. In Philadelphia, Bernard Fernandez writes the upset-
ridden tournament is NBC's "nightmare."  If Pete Sampras and
Steffi Graf don't advance to the finals, "NBC might have to use a
magnifying glass to spot its Nielsen ratings" (PHILA. DAILY NEWS,
6/28).