Sports Media

PRIME SPORTS BECOME HOUSE OF BLUES FOR YEARS TO COME

6.27.1996

     Prime Sports-Midwest and the Blues have agreed to a multi-
year deal allowing Prime exclusive rights to carry up to 65 games
a year beginning next season.  The deal allows for both cable and
over-the-air rights, with broadcast rights being offered by Prime
Sports to local carriers. The contract marks the first time Prime
Sports has secured both cable and broadcast rights to a major pro
sports property in the Midwest region and includes selected first
and second round Blues home and road playoff games (Prime
Sports).

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