The ATP Tour has named Sony Signatures Sports Licensing the
exclusive global licensing agency of the Tour. Under terms of
the deal, Sony Signatures will launch a worldwide merchandising
program on behalf of the ATP Tour, utilizing the Tour logo to
establish licensing agreements across numerous product categories
including apparel, accessories, toys and other tennis-related
products worldwide. ATP Tour CEO Mark Miles notes with business
agreements and a global TV network in place for the next four
years, and a youth promotional program underwritten by the
players, the Tour is "positioned to reach new fans and create
more excitement" in men's pro tennis around the world. Miles:
"Our partnership with Sony Signatures will play a significant
role in taking ATP Tour tennis to a new level." Sony Signatures
Sports Licensing is a division of Sony Signatures, a full-service
worldwide entertainment, licensing and merchandising company.
The S.F.-based Sony Signatures represents artists and properties
for a "broad array" of rights, including licensing, concert and
event merchandising, retail distribution and interactive
marketing (ATP Tour).
