Menu
SBJ Best Places to Work in Sports

Two weeks left to nominate your company for 2024

Sponsorships Advertising Marketing

NIKE AND REEBOK IN COMPETITION FOR OLYMPIC SPRINTER

     Nike and Reebok are "in a race" to sponsor sprinter Ato
Boldon, Trinidad and Tobago's "best hope" for an Olympic gold
medal, according to the BOSTON GLOBE.  Nike reportedly offered
Boldon an annual salary of $175,000 that would rise to $200,000
if he wins the gold in the 100-meters in Atlanta.  Reebok has
offered an annual salary of $150,000, which could rise to
$225,000 if Boldon wins the gold.  Boldon said earlier
negotiations "broke down" with Nike after they "insisted" he not
reach a $30,000 verbal agreement with Oakley Inc.  Reebok would
not require Boldon to drop the Oakley offer (BOSTON GLOBE, 6/18).

One on One with Chatri Sityodtong, Founder and CEO of Group ONE

A chat getting to know Chatri Sityodtong...his background, the rise of ONE Championship and his vision.

SBJ Morning Buzzcast: June 4, 2024

Media deals for $1,000; Putting money into Bank of America Stadium; One key voice in golf calls Monahan favorite for "comeback player of the year"

Kate Abdo, Ramona Shelburne and a modern day “Heidi Moment”

On this week’s pod, CBS Sports’ Kate Abdo gets us set for the UEFA Champions League final. ESPN’s Ramona Shelburne shares what went into executive producing her upcoming FX mini-series, "Clipped," about the Donald Sterling saga, and SBJ's Mollie Cahillane joins to tell us who's up and who's down in sports media.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1996/06/19/Sponsorships-Advertising-Marketing/NIKE-AND-REEBOK-IN-COMPETITION-FOR-OLYMPIC-SPRINTER.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1996/06/19/Sponsorships-Advertising-Marketing/NIKE-AND-REEBOK-IN-COMPETITION-FOR-OLYMPIC-SPRINTER.aspx

CLOSE