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GATORADE STILL KING, BUT ALL SPORT MAKES "INROADS"

Quaker Oats' Gatorade still has a "huge dominance" in theisotonic drink market, but the competition, including Pepsi's AllSport, keeps making "inroads," according to the CHICAGO TRIBUNE.All Sport's latest marketing effort is a full-page magazine ad(including the June 17 issue of Sports Illust...

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