FOX SPORTS LOOKS TO MAKE A RETAIL SPLASH THIS FALL
Fox Sports will use its NFL property to make a "big splash"
at retail this Fall, according to BRANDWEEK. The network will
line up sponsors that include Wal-Mart, 7-Eleven, Miller Brewing,
Foot Locker, Champs Sports and General Mills. Last week, Fox
showed its affiliates a "comprehensive" sports promo package,
starting with a self-advertising program for its MLB schedule.
Wal-Mart is set to display Fox Sports kiosks, though it is
unclear if it would merchandise licensed apparel from Fox's
league partners. 7-Eleven, which is partnering with Fox on a MLB
promo this summer, will team with Miller Brewing to create an in-
store display "pegged" to home football parties. It will also
distribute Fox NFL schedules, as will Foot Locker and Champs.
General Mills has signed to create a watch-and-win sweeps with
Fox, "flagged" by a 50 million-circulation free-standing insert
drop and "anchored" by end-aisle displays at retail (T.L.
Stanley, BRANDWEEK, 6/10 issue).