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Sponsorships Advertising Marketing

IT'S OFFICIAL: LEAGUE SPONSORS FOR THE NFL

     THE DAILY continues its look at official sponsors for the
major leagues, according to brand name and category.  Today, the
NFL.  NOTE:  The symbol (^) indicates participants in the NFL's
annual Free-Standing Insert program.  The sponsors are as of May
'96 (THE DAILY):
     COMPANY/BRAND                 CATEGORY/PRODUCTS
     AlliedSignal                  Filters, Spark Plugs, Brakes
     Anheuser-Busch, Inc.          Beer -- Regular Season
     Arpin Van Lines               Moving Services
     Avis Rent-A-Car               Rental Cars
     Campbell's Soup^/Swanson      Frozen Dinners
     Canon USA                     Cameras
     Castrol Oil                   Motor Oil
     Chattem Consumer Products     Analgesic Balm
     CNS^                          Breathe Right Nasal Strips
     The Coca-Cola Co.             Soft Drinks
     Doubletree                    Hotel
     E&J Gallo^                    Wine/Low Alcohol Drinks
     Ford Motor Company            Automobiles
     Frito Lay, Inc.^              Salted Snacks
     Fuji Photo Film^              Video tape
     General Mills^                Cereal/Popcorn/Flour/Cake
                                   Mix/Main Meal Helpers
     Helene Curtis^                Deodorant/Antiperspirant
     Hershey^                      Candy/Confections
     Interstate Batteries          Car Batteries
     J.H. Harland Company          Personal Checks
     Johnson & Johnson             Adhesive Tape
     Kimberly Clark Corp.          Tissues/Paper products
     MBNA America                  Team Identified Credit Cards
     McDonald's^                   Restaurants -- All
     Miller Brewing Co.            Beer
     Nabisco Foods^                Cream of Wheat
     New York Life Insurance       Insurance
     Nike                          Athletic Shoes
     Oscar Mayer^                  Meats, Pickles & Relish
     Owens Corning                 Insulation
     Pfizer, Inc.^                 Personal Care
     The Quaker Oats Co./Gatorade  Isotonic Sports Beverage
     Reebok                        Athletic Shoes
     S.C. Johnson & Son, Inc.^     Shaving Preparations
     Shell Oil Company             Gasoline
     Sony Electronics, Inc.        Video Electronics
     Southland Corp.               7-Eleven Coffee
     Sprint                        Telecommunications
     Supercuts                     Hair Care Stores
     Tasco                         Binoculars
     True Value Hardware           Hardware Retail, Paint
     United Parcel Service         Express Delivery
     Universal Remote              TV Remotes
     VISA                          Credit Cards
     Whitehall/Robins^             Analgesics, Dandruff Shampoo
     Zenith Data Systems           Personal/Lap Top Computers

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