FLORSHEIM TAKES A SWING AT THE GOLF SHOE GAME

     Florsheim will introduce an new line of waterproof golf
shoes at the International PGA Show in Las Vegas on September 9-
11.  Golf shops offering the new line will also have access to
the complete Florsheim line of dress and casual shoes.  Florsheim
will support the launch with advertising, merchandising, and
promo programs.  The golf shoe line will be available in limited
distribution this fall and available nationally in Spring '97
(Florsheim).
     GOLF NOTE: At last week's Kemper Open, John Daly introduced
his newest Wilson golf club -- a 0-iron.  Wilson Sporting Goods
officials said they do not have plans to market the club noting
it is too difficult for the average golfer to use (Jim McCabe,
BOSTON GLOBE, 5/30).