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Sports Industrialists

EXECUTIVE TRANSACTIONS

     Effective June 1, DREW SHEINMAN, Creator and Exec Producer
of Coca-Cola's Olympic City, is starting his own lifestyle
marketing firm in Atlanta.  The firm will be called Drew Sheinman
Enterprises (THE DAILY)....JOE FAVORITO is the new Dir of
Communications for the Corel WTA Tour.  He was previously Dir of
Public Relations/Publicity for the 76ers (Corel WTA Tour)....JUDY
SHOEMAKER joins Chicago-based marketing agency Robinson & Maites
as Dir of Sports and Event Marketing (Robinson & Maites)....
Dunlop Maxfli Sports Corp. announced the following:  BARBARA
KAUFFMAN, Dir of Worldwide Marketing; and MARTY OLINGER, Dir of
Sales for Dunlop Golf (Dunlop Maxfli)....TNT analyst DANNY AINGE
will become a Suns Assistant Coach (SportsTicker).

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