VitroRobertson, San Diego, starts its campaign for Asics
shoes with the positioning strategy: people buy shoes for
performance. A series of eleven print ads for Asics Tiger starts
in July (BRANDWEEK, 5/27)....NBC and the NFL will join for a
watch and win promo supporting the NFL's football-themed free-
standing insert. The insert features John Elway, along with
Ernest Borgnine and Jonathan Silverman of NBC's "The Single Guy"
(BRANDWEEK, 5/27).... Fila is profiled in the Baltimore SUN.
Analyst Susan Silverstein on Fila's stock: "The stock trades on
expectations, and expectations are that the company will keep
growing" (Baltimore SUN, 5/26)....Luquire George Andrews, Inc.
has been retained by the ACC and ACC Properties to handle event
organization and other promotions (CHARLOTTE BUSINESS JOURNAL,
5/27 issue)....FootAction USA will be title sponsor of the
upcoming AVP event in Dallas (AVP)....Adidas replaced Nike as the
official race sponsor for the 18th annual Bolder Boulder Memorial
Day 10K Road Race (ROCKY MOUNTAIN NEWS, 5/26)....Ground Zero,
Santa Monica, has been retained by ESPN Inc. to create a consumer
and trade campaign for ESPN2 (N.Y. TIMES, 5/29)....The Pro Beach
Soccer Tour announced the signing of a letter of understanding
with Umbro for a two-year global sponsorship of the Tour in the
Athletic Apparel category (Pro Beach Soccer Tour)....A NJ Federal
Court judge barred the sale of long sleeve T-shirts bearing the
image of Dennis Rodman-like tatoos on the body and arms. The
court noted that T-shirt maker, Fanatics Apparel, "appeared to be
profiting" from Rodman's fame ("Moneyline," CNN, 5/28).
