Sponsorships Advertising Marketing

ISI NEGOTIATES TWO NEW ENDORSEMENT DEALS FOR THE DREAM

5.10.1996

     Integrated Sports International has announced two new
endorsements deals for Hakeem Olajuwon.  The deals include a TV
spot for Snickers candy bars and an alliance with Kellogg's for
their European-marketed products.  M&M Mars' media buy includes
significant time on NBA Playoff telecasts on NBC, TNT and TBS.
The Kellogg pact calls for Olajuwon's image on various cereal box
products in 10 countries throughout Europe this year, as well as
a TV ad with Olajuwon in those regions.  Kellogg's will market to
Italy, Spain, Germany, the U.K. and France, among others (ISI).

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