Sponsorships Advertising Marketing

TEXACO TO LAUNCH MLB ALL- STAR CRACKER JACK PROMO

5.9.1996

     This week, Texaco launches a consumer promotion with Cracker
Jack to support its sponsorship of MLB's All-Star Game balloting.
With every Texaco fill-up, consumers can purchase a $.29 special
box of Cracker Jack with a game piece for prizes that include
trips to the World Series, a year's supply of gas, and product
discounts.  Texaco is supporting the sponsorship with radio spots
and a TV ad that features Yankees owner George Steinbrenner and
"Seinfeld" actor Jason Alexander casting the first ballot.  Bates
USA of Irving, TX, handles Texaco (AD AGE ONLINE, 5/9).
     MORE AD NEWS:  During NBC's NBA playoff coverage on Sunday,
Anheuser-Busch will break a Budweiser spot directed by Spike Lee,
promoting educational support from A-B and the United Negro
College Fund.  The 30-second spot, created by DDB Needham,
Chicago, stars runner Edwin Moses, who studied at Atlanta's
Morehouse College (AD AGE ONLINE, 5/9).

PREVIOUS TEAM LICENSING BUSINESS: '96 ANNUAL INDUSTRY REPORT NEXT EXECUTIVE TRANSACTIONS

SPONSORED CONTENT

ADDITIONAL SECTIONS

PODCASTS

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

May 8, 2024

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ Morning Buzzcast: May 7, 2024

May 7, 2024

The PWHL playoffs set to begin after record-breaking inaugural season; Smith Entertainment Group announces plans for Utah hockey franchise HQ; new title sponsors for the PGA Tour event in Charlotte and college football bowl game in Arizona.

SBJ I Factor: Molly Mazzolini

April 23, 2024

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1996/05/09/Sponsorships-Advertising-Marketing/TEXACO-TO-LAUNCH-MLB-ALL-STAR-CRACKER-JACK-PROMO.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1996/05/09/Sponsorships-Advertising-Marketing/TEXACO-TO-LAUNCH-MLB-ALL-STAR-CRACKER-JACK-PROMO.aspx