Retail sales of merchandise bearing the names and logos of
teams in Minor League Baseball have surpassed the $46M mark in
'95, and have totalled more than $145M over the last three years,
according to Misann Ellmaker, Dir of Licensing for Professional
Baseball Promotion Corp. The group is a subsidiary of NAPBL, the
governing body for the Minor Leagues. Since NAPBL began an
agency agreement partnership with MLBP in '91, the sale of
licensed merchandise of Minor League teams has exceeded $170M
(NAPBL). Sales were at $60M in '94 and $40M in '93 (Michael
Hiestand, USA TODAY, 5/7).
THE TOP 25: '95 sales leaders (alphabetically): Augusta
GreenJackets, Beloit Snappers, Birmingham Barons, Buffalo Bisons,
Carolina Mudcats, Chattanooga Lookouts, Durham Bulls, Erie
SeaWolves, Everett AquaSox, Greensboro Bats, Hickory Crawdads,
Hudson Valley Renegades, Lansing Lugnuts, New Haven Ravens,
Norfolk Tides, Norwich Navigators, Portland Sea Dogs, Salt Lake
Buzz, Scranton/W.B. Red Barrons, Trenton Thunder, West Michigan
Whitecaps, Wichita Wranglers, Wilmington Blue Rocks, Winston-
Salem Warthogs, and the Wisconsin Timber Rattlers (NAPBL).
