Sponsorships Advertising Marketing

DE GROOT AND ASSOCIATES MERGES WITH DELWILBER

4.25.1996

     International sports and entertainment company DelWilber +
Associates (DWA) has announced that De Groot and Associates, a
marketing and licensing consulting business, has merged into
DWA's licensing subsidiary, Licensed Properties International
(LPI).  Adrian De Groot will become Exec VP of LPI Worldwide.  A
former president of NBA Properties, De Groot designed the
framework policies and procedures for MLS's licensing operation
and is currently engaged in securing core licensees and providing
general counsel on licensing matters for the new league (DWA).

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