Sports Media

LIBERTY, FOX HOPING FOR SOME SPECIAL fX

4.23.1996

     In an interview in the latest BROADCASTING & CABLE,  Liberty
Media President & CEO Peter Barton describes what to expect from
the partnership with Fox on the new fX sports and entertainment
channel.  Barton, whose company is currently working a deal with
Fox to combine all of Liberty's RSNs with fX, believes the two
will work through the "legal administrivia" concerning the
participating channels and close the deal this week.  According
to Barton, Liberty will place the Fox brand on its networks
"probably during the Olympics, so we can work out the bugs when
no one is watching."  Barton said fX will not seek to challenge
ESPN as an all-sports cable presence:  "It will never seek to go
after an all-sports emblem the way ESPN has.  We are buying a lot
of marquee sports for it.  You really wouldn't want to be one of
the cable operators right now that doesn't have a long-term fX
agreement" (BROADCASTING & CABLE, 4/22).

PREVIOUS NAMES IN THE NEWS NEXT MEDIA NOTES

SPONSORED CONTENT

ADDITIONAL SECTIONS

PODCASTS

NASCAR’s Brian Herbst, NFL Schedule Release, Caitlin Clark Effect

May 15, 2024

On this week’s pod, SBJ’s Austin Karp chats with our Big Get, NASCAR SVP/Media and Productions Brian Herbst. The pair talk ahead of All-Star Weekend about how the sanctioning body’s media landscape has shaped up. The Poynter Institute’s Tom Jones drops in to share who’s up and who’s down in sports media. Also on the show, David Cushnan of our sister outlet Leaders in Sport talks about how things are going across the pond. Later in the show, SBJ media writer Mollie Cahillane shares the latest from the network upfronts.

SBJ Morning Buzzcast: May 14, 2024

May 14, 2024

The WNBA's biggest moment? More fractures in men's golf; Conferences set agendas for spring meetings and the revamp of the Charlotte Hornets continues.

SBJ I Factor: Molly Mazzolini

April 23, 2024

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1996/04/23/Sports-Media/LIBERTY-FOX-HOPING-FOR-SOME-SPECIAL-Fx.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1996/04/23/Sports-Media/LIBERTY-FOX-HOPING-FOR-SOME-SPECIAL-Fx.aspx