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Volume 24 No. 116
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KROGER SIGNS WITH AT&T CHALLENGE IN UNIQUE PROGRAM

     Kroger has signed a deal with Atlanta's AT&T Challenge
tennis tournament in a marketing program to benefit Kroger
vendors and Atlanta's Scottish Rite Children's Hospital. The
Kroger vendor program is a vehicle for bringing other food
marketers into the tournament.  Participating vendors will become
sponsors of the event, as official soft drink or snack food, for
example, and will receive in-store, radio and other promotional
benefits in Kroger stores throughout the Atlanta area. In
addition 25% of each vendor sponsorship will go to Scottish Rite.
NationsBank, a banking partner of Kroger, has become the official
commercial bank of the tournament.  As such, NationsBank will
provide ATM's on-site at the Atlanta Athletic Club (The AT&T
Challenge).