EXECUTIVE TRANSACTIONS

     ESPN Int'l has hired JACQUES KREMER to fill the newly
created position of Senior VP & GM, Latin America and Advertising
Sales (ESPN)....DAVID BYRD has been named CFO & VP/Finance for
Callaway Golf. ... STEVE LIGGETT has returned to Nike as head of
its Advanced Concepts Group for Running. ... LA Gear has hired
BRUCE MACGREGOR as a consultant, focusing on the building,
licensing and acquisition of new brands and sub-brands. ... Puma
has announced MARY BETH HEBERT as National Financial Controller,
BILL EARL as Sales and Communications Manager, GREG MASON as
Western Regional Sales Manager (SPORTING GOODS BUSINESS, 4/96
issue).