Menu
Franchises

BLUE JAYS IN UNFAMILIAR POSITION: LOOKING TO WOO FANS

     With over 18,000 tickets still available for their home
opener, today could mark the worst opening-day crowd since '80
for the Blue Jays.  Jays Dir of Ops George Holm said it will mark
the first time in eight years a Jays opener has not been sold out
(TORONTO SUN, 4/9).  The team is marketing a season-long 20th
anniversary salute to combat lingering post-strike bitterness.
Jays Marketing Dir Paul Markle calls it a "creative apology"
(HAMILTON SPECTATOR, 4/9).  Jays GM Gord Ash says the team hopes
to average 30,000 a game, "a shocking decline from the days just
a couple of years ago when 52,000 or so was the norm" (David
Shoalts, Toronto GLOBE & MAIL, 4/9).  Richard Griffin reports
sources say the organization, "worried about its fan-unfriendly
reputation, spent the winter in attitude rehab, at the Paul
Beeston School of Charm" (TORONTO STAR, 4/9).
     OTHER MLB NOTES:  The White Sox won't have a sellout at
their home opener for the second straight year.  The team is
hoping to draw over 35,000 (CHICAGO SUN-TIMES, 4/9)....The Tigers
have sold 40,000 tickets for today's opener (DETROIT NEWS,
4/9)....Getting a name change to "Anaheim Angels" was "huge" for
the city, according to Anaheim Mayor Tom Daly.  Disney Sports
President Tony Tavares: "Everyone knows who the Angels are.  We
don't have to build a brand name" (L.A. TIMES, 4/7)....Northern
VA's chief competition in attracting a team is NC, with two
investors from that area involved in Kevin McClatchy's purchase
of the Pirates.  Virginia Baseball's William Collins:  "North
Carolina absolutely concerns me.  The key is they have the
governor behind them, along with major business players"
(WASHINGTON TIMES, 4/7).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1996/04/09/Franchises/BLUE-JAYS-IN-UNFAMILIAR-POSITION-LOOKING-TO-WOO-FANS.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1996/04/09/Franchises/BLUE-JAYS-IN-UNFAMILIAR-POSITION-LOOKING-TO-WOO-FANS.aspx

CLOSE