Cobra Golf Inc. announced yesterday it has extended the
contract of PGA Tour player John Morse who has represented Cobra
since '93. Morse will continue to play the King Cobra Norman
Grind irons and King Cobra oversize woods (Cobra).... Paul
Shaffer, not Robert Goulet, was the original choice to star in
the Wieden & Kennedy-produced spots for ESPN's college basketball
coverage, according to SI. Also ahead of Goulet on the depth
chart was William Shatner (SPORTS ILLUSTRATED, 3/25
issue)....Magic Johnson is said to be exploring a Chicago site
for one of his Magic Movie Theater complexes (CHICAGO TRIBUNE,
3/22)....Nintendo has a van on a spring training tour in FL to
promote its newest baseball game, "Ken Griffey Jr.'s Winning
Run." Robert Trigaux notes Nintendo's relationship with Griffey
is more than just a marketing deal, as Nintendo also is one of
the owners of the Mariners (ST. PETERSBURG TIMES, 3/21)....Gerry
Callahan's "Point After" column in SI on team nicknames comes
with the header: "Come on, Warthogs? Let's go, Lugnuts? Please,
no more team nicknames celebrating weather, weird creatures and
auto parts" (SPORTS ILLUSTRATED, 3/25 issue)....McDonald's has
purchased Italy's 80-restaurant food chain, Burghy (Hill &
Tomkins, FINANCIAL TIMES, 3/22)....NSGA VP Tom Doyle, on the rise
of snowshoeing: "I wouldn't be surprised to see it rival cross-
country skiing as a winter fitness activity in five years" (S.F.
CHRONICLE, 3/21)....The Coca-Cola-sponsored "Taste of the NFL,"
held on Super Bowl eve, raised $240,000 for hunger relief efforts
(Coca-Cola).
