Menu
Sponsorships Advertising Marketing

MAJOR LEAGUE SOCCER IN MIDST OF SUPPLIER QUANDARY

     Nike, Reebok, Puma and Adidas have all "anted up" about
$500,000 a year in their roles as "official supplier" for MLS
franchises that begin play next month.  But each company is
"rapidly learning" that the designation does not prevent
approaching individual players for six-figure endorsement deals,
according to BRANDWEEK.  Reebok has signed a footwear deal with
Clash player Eric Wynalda -- while the Clash have signed with
Nike.  Adidas has signed the Revolution's Alexi Lalas -- a
Reebok-endorsed team.  Nike's pre-existing deal with Marcelo
Balboa will continue even though he plays for the Puma-supplied
Rapids (Steve Gelsi, BRANDWEEK, 3/18).

SBJ Morning Buzzcast: May 8, 2024

Start your morning with Buzzcast with Austin Karp: The NFL sets a date for its 2024 schedule release, while also dropping hints that it could soon approve private equity investment in teams; WNBA teams finally land charter flights; the F1 Miami Grand Prix delivers a record on TV; and Elevate lands in Happy Valley.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1996/03/20/Sponsorships-Advertising-Marketing/MAJOR-LEAGUE-SOCCER-IN-MIDST-OF-SUPPLIER-QUANDARY.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1996/03/20/Sponsorships-Advertising-Marketing/MAJOR-LEAGUE-SOCCER-IN-MIDST-OF-SUPPLIER-QUANDARY.aspx

CLOSE