Sponsorships Advertising Marketing

RODMAN MAKES A MARKETING SPLASH ON CHICAGO WALL

3.19.1996

     Chicago clothier Bigsby & Kruthers is taking a chance with
one of sports' most volatile stars.  The company features the
likeness of Dennis Rodman (suspended and fined yesterday for
head-butting an NBA official) on the north wall of its Kennedy
Expressway warehouse, according to the CHICAGO SUN-TIMES.  Rodman
is depicted in a sleeveless suit next to a full-length Michael
Jordan.  Rodman's hair will extend above the roof and change
colors every time Rodman changes his hair color.  Cubs 2B Ryne
Sandberg will join the two Bulls (Steve Rosenbloom, CHICAGO SUN-
TIMES, 3/19).

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