Of the Business Week 1000, Reebok ranked No. 11 in market
value losers, having dropped $992M from this time last year
(BUSINESS WEEK, 3/25 issue)....Puma North America has signed ad
agency Earle Palmer Brown, Philadelphia, to handle its athletic
footwear account, previously at Partners & Simons, Boston (Stuart
Elliott, N.Y. TIMES, 3/18)....Atari Corp. reported a net loss of
$27.7M, or $.43/share, for the fourth quarter (WALL STREET
JOURNAL, 3/18)....Sara Lee Corp., a $65M sponsor and licensee of
the '96 Games, will use its Olympic ad buy on NBC to focus on
individual brands rather than a broad corporate campaign for Sara
Lee (AD AGE ONLINE, 3/18)....Jos. A. Bank Clothiers has provided
"nearly a third" of the NBA's head coaches with $10,000 wardrobes
in exchange for use of their names in promotions. Those signed
include: Jim Lynam, Allan Bristow, Rick Adelman, Garry St. Jean,
Bill Fitch, Dick Motta, Brian Hill, and Lenny Wilkens (Baltimore
SUN, 3/17)....Already known for generating $500,000 for breast
cancer research and treatment in Orlando, FL, the Women Playing
For TIME tournament has joined forces with Maxfli Golf in a
partnership to extend the tournament to a nation-wide series of
events by '97 (Women Playing for TIME)....Stan Musial will play
"Take Me out to the Ballgame" on the harmonica in one spot from
the Cardinals' "Baseball Like it Oughta Be" ad campaign. The ads
were done by Waylon Ad Inc. (ADWEEK, 3/11 issue).
