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COCA-COLA RELEASES PLANS FOR OLYMPIC CITY

     Coca-Cola unveiled its plans for its Olympic-City theme park
in Atlanta, including interactive games allowing fans to compete
against U.S. stars including Grant Hill and Shannon Miller.  The
park, scheduled to open May 23, will also include video screens
showing Olympic highlights.  In addition, members of U.S. and
other Olympic teams will make appearances throughout the Games.
Coke expects more than 800,000 visitors.  With construction
costing $20M, officials said it would be "difficult" to say
whether they would break even (Chris Roush, ATLANTA CONSTITUTION,
3/14).

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