SPORTS ADVERTISERS: NIELSEN TABS 1995'S TOP TWENTY

     A recent report from Nielsen Sports Marketing Service listed
the top 20 leading sports advertisers from January to December
'95.  The rankings follow (THE DAILY):
     Anheuser-Busch  $143,253,500   Dodge             $49,126,100
     Chevrolet        119,108,400   AT&T               46,378,900
     Miller Brewing    95,686,400   Visa Int'l         41,034,900
     Ford              89,755,100   MCI                39,109,900
     McDonald's        89,232,300   Oldsmobile         35,702,100
     IBM               67,211,300   American Express   35,037,500
     Toyota            57,286,400   Chrysler-Plymouth  34,234,200
     Procter & Gamble  56,713,600   PepsiCo            33,818,300
     Nike              54,247,800   Lincoln Mercury    33,436,900
     American Honda    51,517,800   Microsoft          31,303,400