Miller Brewing and Cavs Coach Mike Fratello will team up
again for Miller's "Take Back the Court" promotion. The program
will run through March 18, with partial proceeds from sales of
Miller Genuine Draft and Miller Lite going to help refurbish
public courts and continue funding of local "Midnight Basketball"
programs (Miller)....Three Univ. of Wisconsin track coaches say
the school's pending $6.5M deal with Reebok puts its athletes at
a competitive disadvantage because Nike makes a better shoe
(AP/N.Y. POST, 2/27). ...Leigh Bader, a Wilson Staff Pro and golf
shop owner in South Easton, MA, was presented with a $1,000 check
from Wilson in honor of his recognition as PGA Top Merchandiser
(Wilson)....Anheuser-Busch is profiled in BUSINESS WEEK, which
examines the brewer's new focus on core businesses, beer and
theme parks (BUSINESS WEEK, 3/4)....The Collegiate Licensing
Company has announced it will serve as the licensing
representative for the Univ. of Georgia's men's basketball Coach
Tubby Smith (CLC)....The Leo Burnett Co. is expected by midweek
to be awarded the creative ad account for Disneyland in Anaheim
(CHICAGO TRIBUNE, 2/27)....Sony Corp. plans a marketing push to
sell its satellite TV system to apartment buildings in direct
competition with cable. Sony previously only marketed to viewers
in rural or suburban areas. Sony estimates the urban market to
be 20 million viewers and has the technology to enable a customer
to get cable and satellite (WALL STREET JOURNAL, 2/27).
