DISNEY: Wilson Sporting Goods announced a licensing
agreement with The Walt Disney Co. for the rights to license the
Mickey & Co. Sports Club and Mickey Unlimited brands. These
brands will join the Wilson brand ID on football, baseball,
basketball and street hockey products in both mass market and
sporting goods outlets and soccer products in mass market chains.
Cubs 1B Mark Grace will launch the program by wearing a glove
featuring Mickey Mouse and Wilson markings this season. The
complete line of co-branded Wilson-Mickey & Co. products come out
this month (Wilson).
BULA: Wilson's golf division also reached an agreement in
principle with CO-based Bula, Inc., to manufacture Wilson-branded
golf apparel. Bula began selling Wilson Logo headwear at the PGA
Merchandising Show in Orlando, and, through a sister company,
will start producing apparel in the spring. Ron Addison,
Wilson's Business Manager for Golf Gloves and Support Products,
said Bula's "ability to design and produce small quantities with
individualized point-of-purchase materials in as little as 72
hours will greatly benefit Wilson Golf's merchandising efforts."
Addison said fabrics such as CoolMax AkwaTek, found in Bula's
headwear, will help establish new standards for golf-wear
(Wilson).
